There is one demographic of the population that it has always been traditionally very difficult to sell a diet to…..men. Take myself for instance. When I made the decision to lose weight the idea of eating healthily made me feel sick to the pit of my stomach. I’d much rather eat normal food and do more exercise and I guess a lot of men are the same?
Not all though. All the way back in 2002 Men’s Health started an internet community for men interested in losing weight. Going by the name of the “Belly Off! Club” it has become a huge success. So much so that later this the Belly Off! Club will be launching the Belly Off! Diet in book form. Aimed at men it is fully expected to be one of the best selling diet books in America this year. So what’s inside?
Nobody knows for sure yet (it’s not out until April) but as an idea the Belly Off Diet involves some fairly common dieting techniques:-
- Eat Breakfast Every Day (One of my own favourites)
- Lift weights several times a week, preferably at least 3 times
- Cut out the refined sugars and fats
Like I said nothing earth shattering there. The big difference here should be in the way the book has been written. If it fulfils its promise it will no doubt be a huge success. There is the question though, as a fat man would you be happy to be seen reading it in public? And I don’t mean hidden inside your copy of Razzle!
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